Social Media's gift to Stanley

When a woman's car caught on fire, her Stanley cup didn't burn and actually still had ice in it when the fire was finally extinguished.  So, the Stanley company not only gave her a new cup, they gave her a new car! After the fire, the woman whose car was destroyed, took to social media about the cup. It went absolutely viral. This my friends, is the greatest marketing gift the Stanley company could have ever dreamed of.  

The viral social media post was the best free advertising they could have ever asked for. This woman did the positioning and differentiation for them. She positioned the Stanley cup by knocking out all other products in her mind when it was still there, untouched after the fire. She differentiated the cup by promoting the fact that it still had ice in it. 

I'm sure the cost of the car was only a slight blip in Stanley's budget but it that kind of free promotion is hard to monetize. I say good for them and good for her. 

(I promise next blog won't be talking smack about Stanley. Maybe.)

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